Assassin’s Creed sells 2.5 million in under four weeks

Ubisoft has today announced that its new IP Assassin’s Creed has recorded worldwide sales of more than two and a half million units and is the fastest-selling new video game intellectual property in the US ever.

Because of the game’s better than expected performance, Ubisoft has now upped its sales forecast for the game. The publisher had forecast sales of three million units by the end of its fiscal year (March 31, 2008), but now estimates sales of at least five million units.

“With the exceptional performance of Assassin’s Creed, the fastest-selling new video game intellectual property in the US ever, Ubisoft’s teams have once again demonstrated their expertise in creating and promoting major brands. These regular-sequel franchises are a source of very high profitability both in the short and long term. Drawing on its strong internal development capacities, Ubisoft is currently in an ideal position to continue to develop numerous new creations – an essential condition for winning market share and ensuring strong growth going forward,” said Yves Guillemot, Chief Executive Officer of Ubisoft.

Source

Lesson learned. now all other developers will pimp their games with Hot chicks. Seems like sending Jade Raymond to every press event/interview possible finally paid off!

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